The real question is: do readers read these serialized stories? I think the answer is Yes and No. Just because you write a serial is no guarantee you will have readers, just as is true for any indie story. Plus you're hampered with the fact that most reviewers won't review short form works, and many promotion sites won't promote unless you meet a minimum workcount. But if you write something readers are clamoring to read? The answer is a resounding YES.
Examples: NYTimes Bestselling author Hugh Howey's meteoric career started with a 12k novella called Wool. But an even more recent (and astoundingly successful) example is fellow Indelible RaShelle Workman's Blood and Snow serial. Starting in June 2012, RaShelle has been pumping out her serial novellas every 2-4 weeks. She's currently up to volume 11, with all the individual novellas priced at 99cents and collections priced at $2.99. The novellas themselves are around 60 pages/12k. But do they sell? Oh yes. RaShelle's sold over 130,000 copies of her 99cent novellas to date. I don't expect that kind of success with my upcoming novella serial The Debt Collector, partly because it's not in the wildly popular paranormal romance genre. But, then again, Hugh Howey wrote a post-apoc SF novella that took him to the stars, so one never knows what will resonate with the reading public. But I love that indie publishing gives authors a chance to experiment and see what happens. Have you written a serial or have any plans to?
~Susan Kaye Quinn
Susan Kaye Quinn is former rocket scientist and engineer, but now she writes novels because she loves writing even more than shiny tech gadgets. Susan is the author of the bestselling Mindjack Series, which includes three novels, three novellas, and a trailer. She's currently writing a steampunk fantasy romance, just for kicks. When that's out of her system, she has ambitious plans to embark on a series about the Singularity (the time when computers become more intelligent than humans) that should appeal to fans of the Mindjack novels. Unless she gets sidetracked by this new future-noir novella or spends too much time on Facebook. Could go either way.


